Social Marketing Yourself

One of the most enjoyable things you can do on the net is search for yourself and see what comes up. What's even more enjoyable is when you find something you had no clue was going to be there.

But wait....this can also be a huge problem. Consider this, you are an executive at a decently reputable company. You did some stupid things in the past or had a bad experience with an old client. They get angry, bash you on the net, and you don't find it till 6 months later. This could have major affects on your company, your personal reputation, and your overall internet presence.

So what can you do? How about Social Media Marketing yourself!

It's really no different from marketing your company, you just target yourself as the brand/product/service. Take what you want the public to know about you, and market it. Are you an athlete? Do you have a cool hobby? What is one of the best professional achievements of your life? Take this information, create your social site network and broadcast away.

Chances are, you won't only build your reputation and your presence, you will also create traffic that is driven to yourself and your company. Giving you increased exposure and your audience gets better insight about who you really are.

We often neglect ourselves as being a brand. But having a great online reputation can make all the difference. The first thing a potential client is going to do when they here your name is look you up. They want to see your LinkedIn profile. They want to find these extra details about you. This is why it's so important. I can't count how many times I've heard of deals won and lost based on who they knew on LinkedIn or what testimonials and material potential clients came across on the web.

Consider this point. How many companies, after a major crisis, bring someone on just for their reputation? Even if the person has no experience or insight into their business, they are brought in because they make the business look better.

So do yourself a favor. Take a few hours every week, put some time into your own online brand, and remember that your personal brand is just as important as your companies.